Samantha's Role
Samantha oversees Thornton's marketing department and the day-to-day responsibilities. As the Marketing Manager, Samantha is responsible for creating and executing marketing strategies, ideas and activities. She plans and executes all marketing materials, manages the RFQ/RFP project pursuit process and oversees the company's overall messaging and branding. She creates, implements and executes the yearly marketing department goals that align with Thornton Construction's goals and initiatives. She assists in maintaining Thornton's competitive edge and prominence in the construction industry and our target sectors.
Experience
Samantha is a highly motivated and result-driven leader with more than six years of experience in construction marketing with a proven track record of success delivering profitable solutions to attract and sustain customers and build a reputable corporate brand. She has extensive experience in effectively managing all corporate marketing functions within the annual allocated budget, overseeing brand management, advertising initiatives, marketing collateral and events, leading to significant increase in brand visibility and consumer engagement. Samantha has exceptional problem-solving abilities and possesses a Masters of Business Administration degree from Barry University.